The Dubai Beauty Expo is the most influential professional beauty exhibition in the Middle East and an annual grand event in the beauty and hairdressing industry. Participating in this exhibition offers a direct insight into the development of products and the specific market demands not only in the Middle East but also worldwide. It helps enhance the technological content of products, adjust and improve product structures, lay the foundation for producing high-quality goods, and provide guidance for improving export practices and ensuring smooth export operations. Previous editions of the exhibition have showcased new trends in cosmetics, perfumes, skincare products, spa treatments, and wellness supplies. On-site surveys revealed that over 90% of visitors expressed their intention to continue following the Dubai Beauty Expo next year, as the Middle Eastern beauty market consistently presents unlimited business opportunities. Each year, the exhibition attracts attendees from all over the world.

The 27th Cosmoprof Middle East, the region's largest international trade exhibition in the fields of beauty, hairdressing, perfumery, and wellness, successfully concluded its three-day event at the Dubai World Trade Centre. Regional and international beauty industry professionals gathered to explore new trends, technologies, and business opportunities.

The three-day event attracted 52,760 visitors from 139 countries. It featured a rich program, including a keynote interview with Jo Malone CBE at the Next in Beauty conference, live demonstrations by Nazih Group at Front Row, the Mounir Masterclass, fragrance interpretations by Signature Scent, Quintessence's exclusive platform for niche perfumes, and more.